This help you position your offer in a way that the market has never seen before. Build a product that is one of one and in it’s own category

Overview

This guide is all about understanding your audience's needs deeply. Let's gather as much data as we can from our market research to get the best results. Refer to your notes and recordings for insights.

Current Situation

Let's start by understanding the problems our avatar faces currently.

Overall Problems List:

• Problem 1

Struggling to Lose Stubborn Fat – I’ve been working out consistently, but my belly fat just won’t go away. I feel like I’m doing everything right, but I’m not seeing the definition I want.

• Problem 2

Not Gaining Enough Muscle – I lift weights regularly, but my strength and size gains are slow. I’m not sure if it’s my diet, training, or recovery that’s holding me back.

• Problem 3

Lack of Accountability & Consistency – I start strong with my workouts and diet, but after a few weeks, I fall off track. I struggle to stay disciplined without someone keeping me accountable, and I end up losing progress.

Deep Rooted Problem:

Dig deeper into 3-5 core problems. Think about their fears and pains.

Lack of Self-Belief Due to Past Failures

• They’ve tried and failed before—maybe multiple times. This has built doubt in their ability to succeed, making them hesitant to fully commit. They fear wasting time and effort on something that "won’t work for them."

2. Emotional Eating and Uncontrolled Cravings

• Food isn’t just fuel for them; it’s emotional comfort. Stress, boredom, or frustration lead to binge eating, making fat loss nearly impossible. They might not even realize how much their emotions dictate their diet choices.